Executive Director of the National Training Academy and the World Youth Forum Dr. Rasha Ragheb yesterday witnessed the signing of the co-operation protocol between the TikTok platform and the World Youth Forum.
World Youth Forum General Coordinator Sarah Badr said: ‘We believe that partnerships are one of the keys to success and that investing in youth is the basis of development for any country by providing tools and resources that help young people in innovation, creativity and entrepreneurship.’
During the forum, TikTok will provide users with a banner and an audio page on the platform so that the audience can access live content of the event. In addition, the platform will launch an H5 page of marketing materials and promotional content for the event.
The protocol was signed to enhance co-operation in the field of entrepreneurship, supporting small and medium-sized companies, preparing young people for the labor market, and increasing awareness of the importance of mental health.
This comes within th
e framework of TikTok’s commitment to supporting emerging companies and encouraging innovation, due to the mechanisms it provides for positive communication, developing creative capabilities, and enhancing the concept of security on the platform with the aim of maintaining the safety of users.
The TikTok platform will participate during the World Youth Forum, where it will organise many events, workshops, and training courses. It will also participate in the technical committees in various areas of the forum, especially with regard to the topics of online safety and entrepreneurship.
TikTok will also issue notifications on the platform informing users of the start of the event and provide videos on the topics of online safety and entrepreneurship.
In this context, Farah Toukan, Director of Government Relations for the Middle East, Africa, Turkey, South Asia and Pakistan region at TikTok, said: ‘We are happy to co-operate with the World Youth Forum, which comes within the framework of TikTok’s efforts to en
courage young people and entrepreneurs to share their opinions and ideas, as we seek to raise Awareness and providing the necessary information about the creative economy as one of the main drivers for the growth of societies.’
‘We realise the importance of creativity and culture as key catalysts for promoting progress, in light of our strategy, which relies on providing a safe environment for users to express themselves and develop their talent.’
The World Youth Forum is a global event intended to raise awareness of the importance of the role of youth in decision-making and social development.
Source: State Information Service Egypt