DUBAI: The New Media Academy (NMA), the Middle East’s innovative and first of its kind in the field of digital media, signed a cooperation agreement with Majarra, a leading provider of online high-quality Arabic content, to develop impactful and innovative digital content for Arab audiences. This collaboration reflects their shared commitment to fostering knowledge sharing and empowering Arab influencers.
The agreement, signed by Hussein Al Atoli, NMA Director, and Ammar Haykal, CEO of Majarra, outlines a framework for joint knowledge projects and the production of high-quality digital content and videos. Focusing on areas such as management, technology, and science, this content will be disseminated across the digital platforms of NMA, Majarra, and Al Mal Channel, ensuring broad reach within the Arab world. Both companies believe that this collaboration will contribute to a more robust and impactful Arabic media landscape.
Alia AlHammadi, CEO of the New Media Academy, emphasised the New Media Academy’s com
mitment to building strong partnerships with renowned local and international institutions in the technology and media sectors. These partnerships are crucial for fulfilling the academy’s mission to spread knowledge, advance local and Arab media content, and empower Arab influencers to thrive in the evolving digital landscape.
“The agreement with Majarra embodies NMA’s belief in the power of collaboration among influential new media companies,” she stated. “We recognise the sector’s potential to accelerate comprehensive development, generate employment opportunities, and transform innovative ideas into profitable, socially responsible, and impactful media projects.”
Ammar Haykal welcomed the partnership with the New Media Academy, emphasising its alignment with Majarra’s commitment to advancing the quality of Arabic online content. By collaborating with global and regional key players in science, education, and media, and leveraging global knowledge and experiences, Majarra aims to foster a thriving end-to-
end Arabic digital content industry, including developing key areas such as content supply and distribution.
‘Useful, high-quality content is fundamental to building a powerful and relevant digital media landscape,’ asserted Haykal. ‘It’s the primary channel to reach diverse demographics and effect positive change, and give the Arab youth trusted, credible sources that they can use to make better professional and personal decisions. Our partnership with NMA will benefit Arabic internet users and solidify our shared mission for a more relevant media sector. The Academy has proven to be a strong player and influencer among the youth, and we look forward to expanding our partnership even further to serve our Arab communities.’
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, the New Media Academy seeks to train Arab youth on the use of modern digital media tools, with the guidance of the world’s brightest experts and academics. Offering a host o
f regionally unprecedented programmes and courses, the New Media Academy combines the latest international digital media practices with remote learning techniques for a lasting impact.
Source: Emirates News Agency