ABU DHABI: Omorfia Group, the beauty anchor majority owned by Abu Dhabi-based Multiply Group, has acquired 100% ownership of The Grooming Company Holding (TGCH), a premier provider of salon and beauty services in the UAE, from CedarBridge Capital Partners, a private equity investor in consumer and beauty sectors.
This move reinforces Omorfia Group’s commitment to expanding its beauty services portfolio within the UAE and beyond, in alignment with its growth strategy, which is centred around targeted bolt-on acquisitions.
TGCH represents a conglomerate spanning 47 owned and operated salons and 15 franchises, totalling 62 locations across five countries.
With an annual customer base exceeding 120,000, this acquisition solidifies Omorfia Group’s leadership position in the GCC and MENA beauty sector, boasting a combined network of 132 owned and operated salons across five key geographies.
Source: Emirates News Agency