Abu Dhabi, UAE – The Ministry of State for Federal National Council Affairs (MFNCA) won the gold classification in the Communication & Marketing category of the Global Excellence Award 2022, one of the most prominent awards that recognise excellence, the exchange of knowledge, and best practices.
The Ministry won the award for its website, which successfully met a set of important criteria covering five categories: design, influence, interaction, innovation, and access to target groups. The website contributed to a number of important achievements and conveyed the MFNCA’s visions and ambitions to the public.
His Excellency Sami bin Adi, Assistant Undersecretary for the Support Services Sector at the MFNCA, stressed the importance of the Global Excellence Award, which underlines the important role that the media and innovative media tools play in maintaining communication with the target audience, accurately and clearly conveying key messages, information, and developments. This, in turn, has a notable influence towards implementing the visions, strategies, and aspirations of various institutions and entities, H.E. added.
“The Ministry is committed to communicating with all segments of the community,” H.E. bin Adi noted. “It is a means for us to raise political awareness and promote a culture of political participation in society, as well as to introduce them to the UAE’s significant achievements in parliamentary work over the past 50 years, and empower them to actively contribute to the parliamentary process in the five decades ahead.”
The Ministry of State for FNC Affairs won the award, where entities from across the government and private sectors competed, after the jury evaluated its communication strategies, content, marketing campaign design, tactics to influence customers, and approach to delivering the correct and clear message to the target audience, in addition to talent and creativity in the field.
The Global Excellence Award is an annual award that aims to highlight the best practices carried out by institutions and entities from the public and private sectors worldwide. It is overseen by a jury composed of international experts and specialists with extensive experience in each of the fields and categories of the award.
Source: Ministry of State for Federal National Affairs, UAE