DUBAI: Launching with Al Wasl Weekends, a raft of ongoing entertainment activations running from 1st November, Expo City Dubai has announced a strategic partnership with Ticketmaster, the world’s largest ticketing marketplace.
The agreement, signed by Amna Abulhoul, Executive Creative Director – Entertainment and Experiences, Expo City Dubai, and Andreas Mller, Managing Director, Ticketmaster Middle East, will streamline the ticketing experience and enhance the visibility and global reach of Expo City’s events, beginning with an exciting weekend series that spans DJ sets, family brunches, harvest festivals, community wellness activities and classical performances featuring Firdaus Orchestra.
Amna Abulhoul said, ‘We are thrilled to be partnering with Ticketmaster as we unveil an incredible roster of weekend entertainment at Al Wasl Plaza. Expo City Dubai is already a significant contributor to Dubai’s creative economy and vibrant events calendar, and this collaboration will further enable us to connect with
global audiences and leverage Ticketmaster’s innovative ticketing platform to offer a streamlined and tailored user experience for our many visitors.’
Andreas Mller, Managing Director, Ticketmaster Middle East, said, ‘Expo City Dubai is a visionary destination that reflects the innovative spirit of our region. Our partnership highlights our shared commitment to delivering world-class experiences and allows us to bring Ticketmaster’s cutting-edge ticketing solutions to one of the fastest growing areas in the Middle East.’
The agreement kicks off with the official reopening of Al Wasl and the launch of Al Wasl Weekends, which feature a stellar line-up of DJs scheduled for The Trellis – an event taking place on Friday evenings. Saturdays will be a food-focused affair with the return of Brunch City, while Sundays will be dedicated to wellness and families, complete with mindful movement classes, a vibrant Harvest Festival with homegrown produce, food trucks and a petting zoo. Expo City’s all-female ensemble, Fi
rdaus Orchestra, will also perform on the fourth Sunday of every month.
Source: Emirates News Agency