September 17, 2024

Emirates International Endurance Village all set to launch 2023-2024 season, new brand identity


The Emirates International Endurance Village has finalised its preparations to host the 2023-2024 season of its endurance races, which include various competitions and are held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court.

The flagship President of UAE Endurance Cup will take place on 11th February, 2024, at the village, located in Al Wathba. It will be held over a 160-kilometre (km) distance.

The first competition of the village’s new season, which features 8 races, will be the National Day Cup, to be held over a distance of 120 km, coinciding with the 52nd UAE National Day celebrations on 26th November, 2023.

The Sheikha Fatima bint Mubarak for Private Stables – Ladies Endurance Cup CEN 100 km ride will take place on 2nd December, 2023, while the Sheikha Fatima bint Mansour bin Zayed Al Nahyan Ladies Endurance Cup CEN 100 km ride will take place on 17th February, 2024, with the Sheikh Mohammed bin Man
sour bin Zayed Al Nahyan Endurance Cup for Private Owners CEN 100 km to be held on the following day.

The Sheikh Zayed bin Mansour bin Zayed Al Nahyan Endurance Cup for Private Owners CEN 100 km ride will take place on 8th March, 2024.

The list of competitions hosted by the village also includes the Abu Dhabi Festival Endurance Ride for Ladies CEN 100 km ride, to be held on 9th March, followed by the Abu Dhabi Festival Open Endurance Cup CEN 120 km ride, to take place on 10th March.

The Emirates International Endurance Village will also be launching its new brand identity to celebrate the new season, which coincides with the UAE’s 52nd National Day celebrations. As per the new brand identity manual, the new identity is designed with elements that represent teamwork and are inspired by palm tree branches, sand dunes and other symbolic elements from Emirati culture.

Musallam Al Ameri, Director-General of the Village, expressed appreciation for the support and directives of His Highness Sheikh Mansour, which
contributed to the great successes and accolades achieved by the village

Source: Emirates News Agency