DUBAI: The Emirates Environmental Group (EEG) announced the launch of the 23rd edition of its highly impactful annual campaign the ‘Clean UAE’, set to kick off on 5th December under the patronage of the Ministry of Climate Change and Environment.
The campaign presents a unique opportunity for sponsors, public and private sector organisations, academia and individuals to contribute meaningfully to environmental protection while showcasing their commitment to sustainability.
Habiba Al Mar’ashi, Founder and Chairperson of EEG, explained that this national annual campaign will span the seven emirates, beginning in Ajman on Thursday 5th December, followed by Dubai on Saturday 7th December, Abu Dhabi on Monday 9th December, Sharjah on Tuesday 10th December, Fujairah on Wednesday 11th December, Ras Al Khaimah on Thursday 12th December, and concluding in Umm Al Quwain on Saturday 14th December.
Habiba Al Mar’ashi called on all segments of society to actively participate in the campaign and express their commitment
to protect and preserve the environment, stressing that through cooperation with local and federal government entities, academic institutions, as well as private sector companies and civil society organisations, the ‘Clean UAE’ campaign enhances the culture of preserving natural habitats, promoting recycling initiatives, and encouraging the use of recyclable materials in local industries to preserve natural resources and reduce the burden on them, as well as reducing the percentage of carbon dioxide in the atmosphere.
By partnering with the “Clean UAE” campaign, companies can align themselves with a cause that promotes sustainability, raises awareness of pollution’s harmful effects, and directly engages communities in volunteer activities. Sponsorship packages include a range of benefits, such as branding opportunities, media exposure, and the chance to participate in tree planting and clean-up events, reinforcing their commitment to a greener future.
Al Mar’ashi also called on all members of society to par
ticipate in the campaign, whether through individual volunteerism or organisational involvement. She stated, ‘This campaign is an ideal way for companies and community members alike to take meaningful action, contribute to preserving the beauty of the UAE, and promote positive environmental practices.’
The “Clean UAE” campaign’s primary objectives include increasing public awareness on the environmental and health risks of pollution, fostering a spirit of volunteerism and inspiring communities to support national sustainability initiatives. By regularly participating in clean-ups and enhancing the natural beauty of tourist and public spaces, individuals and organisations alike can play a key role in safeguarding the UAE’s environment.
She also added that this national campaign aims to encourage all members of society to engage in positive initiatives to serve the community and promote the spirit of volunteerism on a wider scale.
Launching this type of programme highlights the importance of preserving the v
alues ??of environmental culture and directing the behaviour of individuals and society to support activities that contribute to sustainability on the national level and adopt positive practices, through continuous participation in cleaning touristic and public places to be able to highlight the beauty of the natural and urban environment in the UAE.
Source: Emirates News Agency